The Babies’ Guide to Guerrilla Marketing
Marketing remains one of the most important aspects of any business. It often differentiates companies from their competitors and gives firms a chance to connect with customers on an emotional level.
A common misconception about this process is that it is solely about spending on advertising. The truth of the matter is customers seek a deeper connection than a run-of-the-mill commercial or transit advertisement.
This is where Guerilla marketing comes in. Not only does it allow small companies to connect with their markets in a powerful way, it does so at a reasonable cost so that businesses don’t have to cut too much into their bottom line in order to get customers.
Street art
Some of the best guerilla marketing you will ever see isn’t written on billboards or broadcast over the radio; it is in on the street, integrated into the community in plain sight. If there is an area that you feel your customers pass through often, feel free to advertise there with this method. Have a graffiti artist or an illustrator who is good with chalk draw a mural or witty saying that will connect with people. You might want to try different methods and track the success of each of them in order to see what works.
Check out this powerful Guinness ad we found on Creativeguerillamarketing.com.
Cool Shirts
On of the best ways to get people’s attention is to put really cool slogans on shirts. By placing your brand message on clothing that people can wear, you create a cult-like following that does a lot of your marketing for you. Use these as an opportunity to show your brand’s personality. Think long and hard about what kinds of people you would like to wear this shirt so that you can tailor a great message to that specific demographic.
Office Ads
Be resourceful. Sometimes the best opportunity for an engaging advertisement is right on your window. If your office is near a busy street, make a very compelling banner that you can hang in the window. It might surprise you the people that you will be able to attract to your doors with a really cool and creative ad. Remember that this kind ....More
No comments:
Post a Comment